Writer. Marketer. Music Curator.
Based in Southern California & working with clients to maximize email marketing, copywriting, and music branding. Scroll down to my resume or click through to my portfolio.
Copywriter, Email Marketer, Content Creator, Music Curator
Nonprofit, E-commerce, Tech, Ministry, and Music Industries.
My name is Cara Luck and I am a marketer, copywriter, and music curator. With a passion for content that inspires, informs, and brings atmospheres/brands to life, I love creating concepts and messaging that impact businesses and people’s lives for the better. Outside of marketing, you’ll find me staying on top of music, adventuring with friends, having Marvel movie marathons, or laughing at Jimmy Fallon’s latest videos.
EXPERIENCE
Marketing ⎮ Branding ⎮ Music Curation ⎮ Copywriting ⎮ Social Media
Nonprofit, Ministry, Tech, & Music Industries
RESUME
Music Curator — Queue Tips, Maven Curation
November 2020 - Present⎮Remote
Curating playlists and creating content for my own brand, Queue Tips—sharing playlists, recommendations, and content across Spotify, Instagram and Tik Tok
Recruited as a first tier music curator for Maven Curation - scheduling new recommendations every week for subscribers
Curating playlists for businesses, events, retail stores, and brands both independently and through Maven Curation
Marketing Contractor—Cara Luck Creative
November 2020 - Present⎮Remote
Copywriting - social media, email, brand messaging, website, blog writing, internal/external marketing
Email marketing - automation and campaign execution
SEO article writing, brand and performance copywriting
Social Media Content Creation
Lead Copywriter, Content Creator—A21, Propel Women
October 2017- November 2020⎮Costa Mesa, CA
• Lead writer/editor for all marketing and communications ensuring brand voice remains consistent across all channels.
• Branding concept creator and writer for awareness and fundraising campaigns
• Story writer: global survivor stories and breaking news stories from around the world (across 14 offices in 12 countries)
• Copywriting for social media, newsletters, mass email communication, website content, blog content, press releases, quarterly and annual reports for major donors
• Internal content creation including team newsletters and updates
• Content strategy: creating ideas for social/email/web content from graphic recommendations to flow of content, to relationship between copy and design
Music Library Marketing Coordinator—Elias Music
September 2016- July 2017 ⎮Los Angeles, CA
• Executed marketing campaigns across all channels - website, email blasts, social media
• Created and designed marketing materials for digital marketing channels & sales team
• Creative direction for new album cover designs and copywriting for album descriptions
• Project management between teams for certain marketing assets
• Assisted Music Supervisor or sales reps with miscellaneous music searches
• Client gift management - holiday gifts, giveaway campaigns, ordering of materials
• Assisted VP of Licensing - administrative tasks, coordinating meetings, invoicing, misc. projects
Marketing Contractor
June 2015- Present
Services: Email Marketing, Digital marketing, Copywriting, content curation, lead generation
Marketing Associate—Subsplash (App Technology Platform)
February 2014- June 2015⎮Seattle, WA
• Brand and blog writing- Website, email marketing, client interviews, tech news, product features
• Content creation and curation for Twitter, Instagram, and Facebook
• Managed social media accounts and social media advertising for lead generation
Music Intern—IAMSOUND Records
February 2016- May 2016 ⎮Los Angeles, CA• Assisted with scheduling, calendar management, event planning
• Spotify playlist research for roster’s song placements
• Prepared digital marketing plan for IAMSOUND’s digital strategy
• Social media content creation
• Tracked and updated artist show calendars
Music Intern—Kier Lehman Music Supervision
September 2015- February 2016 ⎮Los Angeles, CA
Assisted Music Supervisor with placement of music in film
Created themed playlists, suggesting songs for specific film scenes
Script reading- tracking and noting music uses
Cue sheet maintenance, music clearance assistance- determining rights owners
Metadata entry- importing music and entering metadata into iTunes
EDUCATION
University of Washington, Seattle, WA
Bachelor of Arts in Communication, Rhetoric & Critical/Cultural Studies, GPA 3.6
Sales Certificate Program, UW Foster School of Business
UCLA- Music Business Certificate courses, legal & Practical Aspects of the Music Business
Study Abroad Program in Florence, Italy
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Portfolio
Includes:
Favorite work samples & side projects