Writer. Marketer. Music Curator.

Based in Southern California & working with clients to maximize email marketing, copywriting, and music branding. Scroll down to my resume or click through to my portfolio.

Copywriter, Email Marketer, Content Creator, Music Curator

Nonprofit, E-commerce, Tech, Ministry, and Music Industries.

 

My name is Cara Luck and I am a marketer, copywriter, and music curator. With a passion for content that inspires, informs, and brings atmospheres/brands to life, I love creating concepts and messaging that impact businesses and people’s lives for the better. Outside of marketing, you’ll find me staying on top of music, adventuring with friends, having Marvel movie marathons, or laughing at Jimmy Fallon’s latest videos.

EXPERIENCE

Marketing ⎮ Branding ⎮ Music Curation ⎮ Copywriting ⎮ Social Media

Nonprofit, Ministry, Tech, & Music Industries

 

RESUME

Music Curator — Queue Tips, Maven Curation

November 2020 - Present⎮Remote

  • Curating playlists and creating content for my own brand, Queue Tips—sharing playlists, recommendations, and content across Spotify, Instagram and Tik Tok

  • Recruited as a first tier music curator for Maven Curation - scheduling new recommendations every week for subscribers

  • Curating playlists for businesses, events, retail stores, and brands both independently and through Maven Curation


Marketing Contractor—Cara Luck Creative

November 2020 - Present⎮Remote

  • Copywriting - social media, email, brand messaging, website, blog writing, internal/external marketing

  • Email marketing - automation and campaign execution

  • SEO article writing, brand and performance copywriting

  • Social Media Content Creation


Lead Copywriter, Content CreatorA21, Propel Women

October 2017- November 2020⎮Costa Mesa, CA

Lead writer/editor for all marketing and communications ensuring brand voice remains consistent across all channels.

Branding concept creator and writer for awareness and fundraising campaigns

Story writer: global survivor stories and breaking news stories from around the world (across 14 offices in 12 countries)

Copywriting for social media, newsletters, mass email communication, website content, blog content, press releases, quarterly and annual reports for major donors

Internal content creation including team newsletters and updates

Content strategy: creating ideas for social/email/web content from graphic recommendations to flow of content, to relationship between copy and design


Music Library Marketing Coordinator—Elias Music

September 2016- July 2017 ⎮Los Angeles, CA

Executed marketing campaigns across all channels - website, email blasts, social media

Created and designed marketing materials for digital marketing channels & sales team

Creative direction for new album cover designs and copywriting for album descriptions

Project management between teams for certain marketing assets

Assisted Music Supervisor or sales reps with miscellaneous music searches

Client gift management - holiday gifts, giveaway campaigns, ordering of materials

Assisted VP of Licensing - administrative tasks, coordinating meetings, invoicing, misc. projects


Marketing Contractor

June 2015- Present

Services: Email Marketing, Digital marketing, Copywriting, content curation, lead generation


Marketing Associate—Subsplash (App Technology Platform)

February 2014- June 2015⎮Seattle, WA

• Brand and blog writing- Website, email marketing, client interviews, tech news, product features

• Content creation and curation for Twitter, Instagram, and Facebook 

• Managed social media accounts and social media advertising for lead generation


Music Intern—IAMSOUND Records

 February 2016- May 2016 ⎮Los Angeles, CA• Assisted with scheduling, calendar management, event planning

• Spotify playlist research for roster’s song placements 

• Prepared digital marketing plan for IAMSOUND’s digital strategy

• Social media content creation 

• Tracked and updated artist show calendars


Music Intern—Kier Lehman Music Supervision

 September 2015- February 2016 ⎮Los Angeles, CA

  • Assisted Music Supervisor with placement of music in film

  • Created themed playlists, suggesting songs for specific film scenes

  • Script reading- tracking and noting music uses

  • Cue sheet maintenance, music clearance assistance- determining rights owners

  • Metadata entry- importing music and entering metadata into iTunes

EDUCATION

University of Washington, Seattle, WA

Bachelor of Arts in Communication, Rhetoric & Critical/Cultural Studies, GPA 3.6

Sales Certificate Program, UW Foster School of Business

UCLA- Music Business Certificate courses, legal & Practical Aspects of the Music Business 

Study Abroad Program in Florence, Italy

Portfolio

Includes:

  • Favorite work samples & side projects